The audit. The lever. The result.

Audit finding: audience targeting was pulling broad cold traffic with zero intent signal. The funnel landing page had a 74% bounce rate on mobile.

Lever pulled: rebuilt the audience around purchase-intent lookalikes, rewrote the mobile landing page headline, and cut the form from 7 fields to 3.

Audit finding: Google Search campaigns were bidding on 1,200+ keywords; 80% of spend was absorbed by broad-match terms with zero conversion history.

Lever pulled: pruned to 140 exact and phrase-match keywords, shifted to target-CPA bidding, and launched a dedicated landing page per service line.

Audit finding: the VSL funnel was running the same retargeting creative for 90 days. Audience saturation was killing click-through at the top.

Lever pulled: introduced a 14-day creative rotation schedule, split-tested two new VSL hooks, and added a qualification step to filter unqualified leads before the call.

1.8× ROAS → 6.4× ROAS

$92 CPL → $31 CPL

$4,100 → $1,640 cost-per-enroll

Pipeline revenue increased $380K in one quarter. Enrollment rate doubled at the same ad spend.

CPL dropped from $34 to $11 in 60 days. Revenue added: $218K over one quarter.

Qualified demo bookings up 3.1× in 45 days. Ad spend held flat; output tripled.

Heard from the accounts themselves

They showed us the exact keyword wasting 30% of our budget on day one. Within six weeks our CPL was cut in half and ROAS was climbing every week.

Every audit finding came with a number attached. We knew exactly which lever was moving and what it was costing per qualified demo before we approved anything.

No vague promises. They named the funnel leak, ran the test, and showed me the before-and-after CPL in a shared dashboard I could check daily.

— Marcus T., DTC Apparel Brand

— Priya S., SaaS Founder

— Dana W., Business Coach

See where your current spend is leaking.

A 30-minute strategy call starts with your actual account data — not a pitch deck. We name the gap before you commit to anything.